Total Market Management®

With over 35 years of experience and expertise, Keating Technologies is adept at helping its clients capture the Canadian market, develop channels, increase market share, and reduce selling costs through well-established relationships and selling strategies.

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Sales


No industry changes faster or more often than technology, and that applies to the marketplace as much as the products in it. With the rapid adoption of mobile computing, cloud services, and e-commerce, strategies for getting your product to market and driving revenue must be adapted in real time.

We work closely with partners in corporate, government, retail, and education markets to deliver the best in product sales performance. Through teamwork with our clients, we establish and maintain strong marketing relationships with distributors, resellers, and complementary vendors.

Keating provides a comprehensive approach to the Canadian marketplace by leveraging our long-standing relationships, our knowledge of the competitive landscape, and our understanding of Canadian businesses and consumers across this multi-lingual and multi-cultural country.

Needs and opportunity assessments

Identify growth opportunities through comprehensive market analysis and tailored assessments to align with your business goals.

Accelerated market development and penetration

Drive faster market entry and expansion with strategic initiatives that amplify brand visibility and sales impact.

Well-established relationships with retailers, resellers, and customers

Cultivate and strengthen partnerships across the sales channel, enhancing trust and driving long-term growth.

New product introduction and training

Equip your team and clients with in-depth product knowledge and training to ensure seamless product launches and adoption.

Competitive knowledge and continuous competitive analysis

Stay ahead of competitors by continuously analyzing market trends, gathering insights, and refining strategies.

Revenue Optimization and Performance Metrics

Maximize profitability by leveraging data-driven insights, refining pricing strategies, and optimizing sales performance to achieve sustainable growth.

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Marketing


Our marketing team localizes promotional efforts and creates unique marketing activities designed especially for Canadian customers. We support all stages of the product lifecycle, from initial launch to channel promotions and end-user incentives, to effective “end of life” product strategies.

Our clients can expect a greater return on investment by leveraging our resources and ensuring the highest success rate in reaching the Canadian customer.

We work closely with partners in the retail, corporate, government, and education markets to deliver the best in product sales performance. Through teamwork with our clients, we establish and maintain strong relationships with distributors, resellers, and end-user customers.

Diverse Marketing and Promotional Efforts

Promotion Development

Design and execute impactful promotional campaigns that resonate with your audience and drive engagement across various channels.

Product Demonstrations

Showcase the value of your products through tailored, engaging demonstrations that highlight key features and benefits.

Tradeshows

Maximize your presence at industry events with expert support in organizing, promoting, and executing impactful tradeshows.

Qualified Lead Management

Streamline lead tracking and nurture relationships effectively to turn prospects into loyal customers.

Market Development Funds

Leverage financial resources efficiently to support strategic marketing initiatives and drive measurable growth.

End User Programs

Create compelling programs that engage end-users, foster brand loyalty, and increase product adoption.

Get Connected

Keating Technologies delivers integrated sales and marketing services to help technology vendors establish a presence in the Canadian marketplace through every stage of a product’s life cycle. Keating is the Canadian connection for some of the world’s leading technology companies.