Environmental sustainability concerns are reshaping technology procurement decisions across Canadian organizations, with green tech investments up 67% compared to 2023.
Companies are prioritizing solutions that reduce carbon footprint while improving operational efficiency and regulatory compliance.
Leading Green Tech Categories:
- Energy management systems (78% adoption rate)
- Carbon tracking and reporting tools (65% adoption rate)
- Sustainable cloud computing solutions (71% adoption rate)
- IoT-enabled resource optimization (59% adoption rate)
This trend creates substantial opportunities for cleantech and sustainability-focused technology vendors.
